Marketers and branding experts take good care to think about various elements of their brands: What feelings do the colors evoke? What are people's reactions to the logo? What are the brand values?
The term used in the infographic is "geographic entanglement," and we're all familiar with this concept, even if we don't think about it frequently. For example, Volkswagen deliberately uses German in its international slogans to maintain the "country of origin" effect, which can strongly influence buying decisions, the infographic says.
It goes on to explain that geographic entanglement matters to brands for various reasons, such as the idea that "positive geographic associations can be a long-term competitive advantage that is hard to imitate."
Take the first step (it's free).
You may also like:
- The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]
- Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
- Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?
- How COVID-19 Is Impacting Marketers' Branding Strategies
- Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?