Owned, earned, and paid social media are all critical tactics for a social media marketer's success. But today, with earned and owned social media performance at an all-time low, according to an infographic by social media platform Tracx, marketers are often laser-focused on the paid aspect.
However, the real magic happens when all three work together, creating the "Social Trifecta."
The infographic explains that 80% of social media today is paid, while 70% of social conversations about brands take place on earned social media channels.
It goes on to show how owned and earned media work together, and how you can turn earned into owned, and owned into paid.
To see what the social media trifecta can do for your marketing strategy, check out the infographic:
Continue reading "Owned, Paid, and Earned: The Social Media Trifecta [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media: