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How to Improve Your Marketing ROI With Google AdWords [Infographic]

by Laura Forer  |  
June 29, 2017

Your marketing mix probably consists of a variety of channels: print, email, social, maybe even television and radio. With varying returns on investment across all those methods, a savvy marketer is always looking at which channels bring down costs and increase revenues.

Google AdWords can be a great way to achieve those ROI goals, and this infographic by digital marketing agency SMBclix explains the details.

With an average cost per thousand impressions (CPM) of $1.44, Google AdWords came in lower than other marketing channels, including social media ($2.50), newspaper ($16.00), and direct mail ($57.00), according to data cited in the infographic.

The top three paid ad spots get 41% of clicks on a Google search results page, the infographic says, and Google's display campaigns reach 80% of global Internet users.

To see how Google AdWords might help your ROI, check out the infographic. Just tap or click to see a larger version.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by BrandsMartini Thu Jul 13, 2017 via web

    Sir, I liked the research you conducted on Google Adwords, It's very benifial for us. I have a query related to Google Adwords, it would be great if you would help me out. What are the first steps you should take if your ads get disapproved for any reason? Thanks in advance.

  • by Wes Marsh Thu Aug 31, 2017 via web

    Hi Laura,

    Great job in sharing this infographic. It is well researched and looks great. My biggest feedback though is that the cost basis of their research relies on CPM (cost per thousand impressions). It simply is unwise to try to use this as a comparison point for all types of media. Sure, direct mail may have a very high CPM, $57 as quoted in the graphic above, but that says nothing about what the advertiser in that channel sees as a return on ad spend. Billboards have a low overall CPM at $5, but are they converting people into customers?

    My only point is that all advertising has value, and single point comparisons such as CPM can skew a reader's understanding of the overall topic. I hope this helps.

    Wes Marsh
    Director of Digital Marketing

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