With nearly three billion social media users worldwide, determining a set of rules to please everyone would be impossible. But there are some guidelines that brands should follow to help ensure social media branding and business success.

CJG Digital Marketing put together an infographic that highlights six social media actions to avoid:

1. Posting too many promotional messages. The infographic reports that 58% of social followers are annoyed by too many promotional messages. But it's a balance: About 85% of people need to see a product or service multiple times on social media before purchasing, the infographic states, so don't under-post, either.

2. Sharing irrelevant information. Occasionally it's good to post out-of-the-box messages, but overall remember why your followers chose to follow your brand and give them what they expect.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.