We've written before about how influencer marketing is on the rise, and today's infographic continues that theme and also explores why the marketing tactic is so popular.
The infographic also shows that the number of platforms and agencies in the space has grown 220% in the last two years.
Influencer marketing is effective say 84% of marketers according to the infographic. And 55% of marketers say they acquire better customers through influencer marketing.
For the full scoop on influencer marketing, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.