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#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

by Christian Neri  |  
August 5, 2017

In this week's 'Skim: Facebook unleashes Messenger 2.1 with all-new business-friendly features, and it's reportedly working on a revolutionary futuristic video-chat device; Snapchat is dealt a new blow with stock market rejections, and it joins fight against terror and extremism; Pinterest homes in on search with new selling focus; and Facebook's big algorithm change will make you rethink your website.

Also: a guide to being the best B2B on social media; Facebook's artificial intelligence system gone haywire; and much more...

Skim for this week's round of must-read social tidbits!

1. Facebook woos businesses with Messenger 2.1

The social network wants more businesses to use its Messenger to communicate with customers, and it has introduced a suite of updates to the platform to do just that. Messenger 2.1 adds natural language processing (NLP), making it easier for companies to build automated conversations for consumers.

Messenger 2.1 also integrates new call-to-action buttons on Facebook Pages, such as "Shop Now" and "Get Support," in an effort to drive more people to use Messenger as a way to communicate with their favorite brands.

See what else Facebook has in store with Messenger 2.1, and how your company could take advantage!

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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