Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Yesterday we highlighted an infographic by Izea that mapped out how to target your Twitter ads, and today the influencer marketing platform offers a similar guide for targeting Facebook and Instagram ads.

The infographic starts off with a few statistics that show just how powerful ad targeting on the social media platforms can be.

For instance, in just one month, 120 million Instagrammers got in touch with a business as a result of an ad. The infographic also claims that Facebook ad reach is 89% accurate, compared with 38% reach accuracy for other online ads. 

So let's get started: How can you target ads on Facebook and Twitter? The infographic explains six ways:

  1. Location: You can go beyond just home or work ZIP code: Target people who have recently visited a location or plan to visit a location.
  2. Demographics: This category covers everything from the basics (such as age, gender, and language) to the more advanced (such as politics, parenting status, relationship length, and education level).
  3. Behaviors: This category combines online behavior info based on actions taken on Facebook and Instagram with offline behavior data from trusted partners.
  4. Interests: From entertainment to shopping, you can target people based on information in their profiles as well as pages and posts that they like.
  5. Life events: Target an audience by birthday, home purchase, birth of a baby, and more.
  6. Customized audience: Find and target people who have similar interests to your target audience, who have visited your website, or who are in a specified contact list.

To learn how to make your Facebook and Instagram ads as targeted as possible, check out the infographic. Just tap or click to see a larger version. 

 

Sign up for free to read the full article. Continue reading "The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Advertising Resources

You may like these other MarketingProfs resources related to Advertising.

Navigating Brand Response Advertising in 2022

Brand response and increasing the bottom line no longer have to be mutually exclusive. Brand response advertising combines the best of both worlds. Here's how.

Top 5 Advertising Trends to Watch Right Now

The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

Global Ad Spend 2021-2022: Where Budgets Are Going

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

The Big Gap Between Channel Ad Spend and Channel Consumption

The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

CTV Scale Is Here, So Where Are B2B Advertisers?

CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.

The Target CPA Hype Is Real: A Checklist for Marketers

Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.