Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

by   |    |  5,471 views

Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today's infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place.

Among the stats highlighted in the infographic are the following:

• Some 71% of B2B researchers begin with a generic Google search.

• Over half of B2B researchers are Millennials.

• Only 33% of B2B brands use Instagram, but it has the highest interaction rate of the social platforms; LinkedIn is still considered the most effective, however.


For more stats that are sure to get B2B marketers talking, check out the infographic. Just tap or click to see a larger version. 


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Louis Tue Sep 5, 2017 via web

    This is great and all, but how was this survey taken? You shouldn't just post a (nice looking) infographic wihtout mentioning the source of its information. When was your research done, in the US or world wide? Are the results statistically significant? How was the survey taken?

  • by DataCaptive Tue Sep 5, 2017 via web

    Nice Infographic for B2B Digital Marketing Statistics 2017

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!