Put away all those single-channel research reports on B2B marketing, and save yourself some time with a look at today's infographic. The team at Bubblegum Search read those reports for you and compiled stats about B2B trends in email, content, mobile, search, and social into one convenient place.
Among the stats highlighted in the infographic are the following:
• Some 71% of B2B researchers begin with a generic Google search.
• Over half of B2B researchers are Millennials.
• Only 33% of B2B brands use Instagram, but it has the highest interaction rate of the social platforms; LinkedIn is still considered the most effective, however.
For more stats that are sure to get B2B marketers talking, check out the infographic. Just tap or click to see a larger version.
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.