In this week's 'Skim: Young users may be set to abandon Facebook; LinkedIn officially launches video upload capabilities for all, and Reddit follows suit with a native video feature; why Snapchat might be on the way to transforming news, and Facebook's big plan to do the same; Facebook tweaks algorithm to punish fake videos, makes Safety Check a permanent feature; seven ways to build meaningful relationships with your customers on social; 24 hot apps and tools for social media marketers; and much more...
Skim for your weekly social media roundup!
1. Facebook has a cool problem, and it's Snapchat's gain
Facebook is apparently facing a group of tweens and teens who want nothing to do with the social network. New findings from eMarketer suggest Facebook will record a decline in users in an age group seen as key to winning over: those 12-17 years old. Snapchat, however, is expected to increase the number of users in that demographic, with double-digit growth in the next year.
Facebook can find some solace in Instagram, which will also grow with the youngsters, but overall the report is great news for Snapchat, a struggling social network that needs to convince Wall Street of its monetization potential, and which already boasts more users age 12-24 than Instagram.
2. LinkedIn rolls out video upload ability to all
After its limited release of a native video upload feature resulted in content shared 20 times more than any other type, LinkedIn has decided to roll out its new video feature to all users on the platform, including the iOS or Android mobile app.