What's going on on Instagram these days?
As for who's popular, celebrities have the biggest followings on Instagram, but influencers are knocking at their door as 60% of generation Z reports preferring influencers versus celebrities in ads, according to the graphic.
Ad pricing on the platform vary, depending on whom you're targeting. For instance, the most expensive CPC (cost-per-click) ads are for female iPhone users age 18-34. The least expensive are for male Android users 65+ years old.
To see more about what's happening on the social platform these days, check out the infographic:
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Social Media:
- The 50 Highest-Earning Social Media Creators [Infographic]
- How to Harness the Power of ChatGPT to Scale Your Social Media Marketing
- Six Social Media Marketing Predictions for 2024 [Infographic]
- How to Create a Social Media Content Calendar in Three Steps
- The Importance of 'Dark' Social Media for Marketers
- Anger and Animals: What Makes TikTok Thumbnails Successful