Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

The Power of Employee Social Media Advocacy [Infographic]

by Laura Forer  |  
October 17, 2017

Instead of looking outside your organization for key industry influencers, why not look inside? Employee social advocacy is going to play an increasingly important role within the influencer marketing space in the years to come, says an infographic by employee advocacy platform SocialReacher.

Considering that, on average, a social media user has 8+ social networking accounts, employees have a considerable social media footprint that organizations can potentially make use of. Those employees don't merely expose their companies to fresh new audiences; just as importantly, they do so in a credible manner.

As the graphic points out, a brand page may have 1,000 followers, but each of the company's 20 employees may have 200 friends, which amounts to 4,000 potential new connections that could be reached by activating an employee social advocacy program.

Brands have started to take notice, because consumers respond much more positively to content shared by friends and family than to traditional digital advertising, according to the infographic.

To see a snapshot of key insights and data about employee social advocacy in driving authentic engagement and awareness for brands, check out the infographic. Just tap or click to see a larger version:

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!