Instead of looking outside your organization for key industry influencers, why not look inside? Employee social advocacy is going to play an increasingly important role within the influencer marketing space in the years to come, says an infographic by employee advocacy platform SocialReacher.
Considering that, on average, a social media user has 8+ social networking accounts, employees have a considerable social media footprint that organizations can potentially make use of. Those employees don't merely expose their companies to fresh new audiences; just as importantly, they do so in a credible manner.
As the graphic points out, a brand page may have 1,000 followers, but each of the company's 20 employees may have 200 friends, which amounts to 4,000 potential new connections that could be reached by activating an employee social advocacy program.
Brands have started to take notice, because consumers respond much more positively to content shared by friends and family than to traditional digital advertising, according to the infographic.
To see a snapshot of key insights and data about employee social advocacy in driving authentic engagement and awareness for brands, check out the infographic. Just tap or click to see a larger version:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- The Social Networks Used Most by B2B Marketers
- You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
- How Marketers Can Succeed With Instagram Stories [Infographic]
- Your B2B Influencer Strategy: How to Get it Right
- Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]