Instead of looking outside your organization for key industry influencers, why not look inside? Employee social advocacy is going to play an increasingly important role within the influencer marketing space in the years to come, says an infographic by employee advocacy platform SocialReacher.
Considering that, on average, a social media user has 8+ social networking accounts, employees have a considerable social media footprint that organizations can potentially make use of. Those employees don't merely expose their companies to fresh new audiences; just as importantly, they do so in a credible manner.
As the graphic points out, a brand page may have 1,000 followers, but each of the company's 20 employees may have 200 friends, which amounts to 4,000 potential new connections that could be reached by activating an employee social advocacy program.
Brands have started to take notice, because consumers respond much more positively to content shared by friends and family than to traditional digital advertising, according to the infographic.