In this week's 'Skim: why Facebook's latest algorithm change serves as a stark reminder to advertisers that they don't hold all the power; Facebook introduces a Pinterest-esque "Sets" feature; LinkedIn upgrades messaging—and your productivity—with smart replies; why Snapchat could soon became a legitimate source of referral traffic; all about Twitter's new "transparency center"; why social commerce is coming and your brand needs to be ready; three tips to optimize YouTube videos; and much more...

Skim for this week's social network news in a nutshell!

1. The Facebook algorithm change heard around the world

The social network this week quietly rolled out a six-country test that had all non-ad Page posts taken out of the traditional News Feed and buried in Facebook's newly launched (and practically hidden) Explore tab.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

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Twitter: @christianneri