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Don't blink—you might miss the next social media trend.

So what's more than a passing fad? What's here to stay, and what should you pay attention to?

An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year. Among them...

• Video, in general, and more specifically, livestreaming: Facebook Live videos are watched three times longer than regular videos, the graphic says.

• Augmented reality and AI: The graphic predicts that 30% of our chat conversation will be with chatbots next year.

• Increased brand participation in "dark social": Brands are figuring out how to use messaging apps like WhatsApp, Messenger, and WeChat—collectively referred to as "dark social" (i.e., not publicly visible), but a bright idea nonetheless.

For all nine predictions about social media trends, see the infographic:

 

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.