This week's 'Skim: Facebook courts video creators away from YouTube with a dedicated app; Google's new social search feature could win over small business from Facebook; Facebook tests total VR experiences within News Feeds; a handy guide to social selling on LinkedIn; where social video's going in 2018; the convincing reason podcast listeners could be your next influencers; seven ways to maximize social media this holiday season; and much more...
Skim to step confidently into the holiday rush!
1. Facebook courts video creators with new app
As part of Facebook's continued push into video, it's launched a new initiative to convert YouTube creators into Facebook fans. The social network launched a standalone mobile app on iOS (Android's soon to come) called Facebook Creator to help creators stream live video, update their Stories, message across Facebook's different platforms, and dive into their videos' performance.
Why not just stick with the main Facebook app? Creator lets producers create custom intros and outros for their Facebook Live streams; it has a feature to take and edit photos before posting them to Stories; and it boasts a unified inbox for comments on Facebook and Instagram and messages from Messenger so you don't have to jump around your phone's home screen to respond to everyone.
2. 'Posts' could be Google's best attempt at social yet
Google sells Posts simply as a new way to share relevant, fresh content with the people who are searching for you, but with 82% of people turning to search engines to get local information, the Internet giant's new social capability could make it more important to small businesses than Facebook.