This week's 'Skim: Facebook courts video creators away from YouTube with a dedicated app; Google's new social search feature could win over small business from Facebook; Facebook tests total VR experiences within News Feeds; a handy guide to social selling on LinkedIn; where social video's going in 2018; the convincing reason podcast listeners could be your next influencers; seven ways to maximize social media this holiday season; and much more...

Skim to step confidently into the holiday rush!

1. Facebook courts video creators with new app

As part of Facebook's continued push into video, it's launched a new initiative to convert YouTube creators into Facebook fans. The social network launched a standalone mobile app on iOS (Android's soon to come) called Facebook Creator to help creators stream live video, update their Stories, message across Facebook's different platforms, and dive into their videos' performance.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri