This week's 'Skim: how and why Facebook voluntarily lost users for the first time ever; all we know about Twitter's new Snapchat-like video feature; Instagram is set to finally let businesses schedule posts, and it's possibly launching a video-calling future; why Facebook and Google are fighting over local news; why an appeals court swiped left on Tinder for age discrimination; how to use Facebook Lead Ads to generate more leads; WhatsApp hits a massive new milestone; and much more...
Skim to save more time!
1. Facebook looks after the well-being of its users, even if its 'sacrifices' mean users leave
Over the last quarter, Facebook has made a series of serious changes to its algorithm. The reason? To prioritize the well-being of its users, discourage passive consumption of content, and better the role the platform plays in society, Facebook said.
Take the first step (it's free).
You may also like:
- Four Types of Influencers for Your Influencer Marketing Campaigns
- On Social Media, a Little Brand Personality Goes a Long Way
- Instagram Stories 101: What Marketers Need to Know [Infographic]
- Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
- The Next Big Influencer Platforms and Trends in Social Media Engagement