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This week's 'Skim: how and why Facebook voluntarily lost users for the first time ever; all we know about Twitter's new Snapchat-like video feature; Instagram is set to finally let businesses schedule posts, and it's possibly launching a video-calling future; why Facebook and Google are fighting over local news; why an appeals court swiped left on Tinder for age discrimination; how to use Facebook Lead Ads to generate more leads; WhatsApp hits a massive new milestone; and much more...

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1. Facebook looks after the well-being of its users, even if its 'sacrifices' mean users leave

Over the last quarter, Facebook has made a series of serious changes to its algorithm. The reason? To prioritize the well-being of its users, discourage passive consumption of content, and better the role the platform plays in society, Facebook said.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri