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#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories This Week

by Christian Neri  |  
February 3, 2018

This week's 'Skim: how and why Facebook voluntarily lost users for the first time ever; all we know about Twitter's new Snapchat-like video feature; Instagram is set to finally let businesses schedule posts, and it's possibly launching a video-calling future; why Facebook and Google are fighting over local news; why an appeals court swiped left on Tinder for age discrimination; how to use Facebook Lead Ads to generate more leads; WhatsApp hits a massive new milestone; and much more...

Skim to save more time!

1. Facebook looks after the well-being of its users, even if its 'sacrifices' mean users leave

Over the last quarter, Facebook has made a series of serious changes to its algorithm. The reason? To prioritize the well-being of its users, discourage passive consumption of content, and better the role the platform plays in society, Facebook said.

That meant not only reducing the pace at which viral videos spread across news feeds but also prioritizing posts by friends and family above those of brands. The results? Time spent overall on Facebook has decreased 5% (50 million hours per day) and, for the first time ever in any of its markets, the social giant lost daily active users in the US and Canada—to the tune of nearly 1 million.

Despite all that, Facebook recorded a 47% ad revenue increase for the financial year. Suddenly we don't feel so bad for its "sacrifice."

2. Twitter's prepping a Snapchat-like video sharing feature. Here's what we know.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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