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The Rise of the Story Format on Social Media [Infographic]

by Laura Forer  |  
February 22, 2018

By now we know that marketers are often storytellers, finding success in connecting with customers and prospects rather than directly selling to them.

That type of messaging takes on a whole new meaning when we look to social media, since many platforms are literally set up for, well, stories. Snapchat first introduced Snapchat Stories in 2013, and since then we've witnessed the rise Instagram Stories, Medium Series, YouTube Reels, and more.

As a marketer, you have choices in where you tell your brand's stories. Taking a look at where your audience hangs out is the first step.

The following infographic, compiled by story-experience producer Fastory, shows social media story preferences by age group (Snapchat, although the pioneer, is not always the clear winner.)

For more on how stories can help your brand and which social platforms you might want to explore, check out the graphic.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Dana Fri Feb 23, 2018 via web

    Great infographic! Stories are one area that I struggle in with Instagram marketing (I am not on Snapchat). I find it incredibly hard to be consistent and to create media while on the go. While I can snap some photos with my camera, transport them to my phone through wifi and edit them on my photo in order to upload to Instagram, I haven't found any good apps that I like using to create stories. So my story creation is limited to when I'm on my computer and I usually don't focus on it too much.

    I'd really like to start focusing on stories more. Thank for the informative read!

  • by Vincent Tue Apr 10, 2018 via web

    Thank you for publishing our infographic! Very much appreciated ;)

    Have you checked our Fastory widget?

    With a few lines of code, it allows you to automatically sync and show your Instagram stories stream on your website for Free.

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