This week's 'Skim: Why and how Facebook is testing its first "dislike" button of sorts; what drove Twitter to its first profitable quarter ever; why your Facebook Page will begin showing much lower organic reach as of this week; Snapchat paves the path to wider sharing and media use with the launch of the embeddable Snap Map; what platforms are outpacing Facebook's growth among youth; Snapchat finally gives creators detailed analytics; and much more...

Skim for your weekly roundup!

1. Facebook might (kind of) let users 'dislike' content

Facebook this week took perhaps its closest step yet to creating a button that allows users to express their discontent on the social network. By trailing what it calls a "downvote" button, the social giant could give users the ability to flag and hide comments on posts (not the posts themselves) made on public pages.

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ABOUT THE AUTHOR
image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri