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#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

by Christian Neri  |  
February 17, 2018

This week's 'Skim: Why and how Facebook is testing its first "dislike" button of sorts; what drove Twitter to its first profitable quarter ever; why your Facebook Page will begin showing much lower organic reach as of this week; Snapchat paves the path to wider sharing and media use with the launch of the embeddable Snap Map; what platforms are outpacing Facebook's growth among youth; Snapchat finally gives creators detailed analytics; and much more...

Skim for your weekly roundup!

1. Facebook might (kind of) let users 'dislike' content

Facebook this week took perhaps its closest step yet to creating a button that allows users to express their discontent on the social network. By trailing what it calls a "downvote" button, the social giant could give users the ability to flag and hide comments on posts (not the posts themselves) made on public pages.

Currently available only to a small subset of US users, the feature provides options to report a comment as "offensive," "misleading," or "off-topic," and then hides the associated content.

Users have been clamoring for a way to show their disapproval of content on the social network, but so far Facebook hasn't given in. With the social network's goal of bringing the community closer together, this potential new downvote button is likely as close as users will ever get.

2. Twitter makes a profit for the first time ever

For the first time in its 12 years of existence, Twitter recorded a profitable quarter, reporting profits of $91 million in Q4. The reversal was largely due to the social network's focus on and investment in adtech that provided better targeting and measurement results for advertisers.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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