This week's 'Skim: Why and how Facebook is testing its first "dislike" button of sorts; what drove Twitter to its first profitable quarter ever; why your Facebook Page will begin showing much lower organic reach as of this week; Snapchat paves the path to wider sharing and media use with the launch of the embeddable Snap Map; what platforms are outpacing Facebook's growth among youth; Snapchat finally gives creators detailed analytics; and much more...

Skim for your weekly roundup!

1. Facebook might (kind of) let users 'dislike' content

Facebook this week took perhaps its closest step yet to creating a button that allows users to express their discontent on the social network. By trailing what it calls a "downvote" button, the social giant could give users the ability to flag and hide comments on posts (not the posts themselves) made on public pages.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri