It offers 23 ideas to add variety to your posts and, more important, to improve engagement. A few of the suggestions:
• Giveaways and contests: One cosmetics brand recorded a 12% increase in audience size after running a giveaway.
• Product features: Starbucks is the master at highlighting its products, so follow the coffeeshop for some inspiration.
• Cause-related posts: Depending on your brand, you may be able to get Instagram mileage out of trending current events.
• Hyperlapse videos: New formats can put a fresh spin on otherwise mundane images.
To see all 23 ideas, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.