Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Social Media as the New E-Commerce Platform [Infographic]

by Laura Forer  |  
March 23, 2018
  |  2,470 views

Marketers' use of social media has evolved.

When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal.

Then came buyer retention, with customer service finding its way onto social media. In fact, 59% of consumers in the US say customer service through social platforms has made it easier to get questions answered and issues resolved, according to an infographic by product review and coupon site 16best.net.

The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media. Each major social platform offers various features to sell goods and services:

  • Facebook allows transactions via Messenger Payments.
  • Twitter offers the option of a "Buy Now" button in tweets, so you can purchase without leaving the app.
  • Instagram is integrated with Shopify.
  • Pinterest allows for buyable pins.
  • Even Tumblr includes the option for a "buy" button.

To see more about how the online worlds of social media and e-commerce are merging, check out the infographic:



Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Becky Fri Mar 23, 2018 via web

    Wow, this is awesome info! Interesting that the bigger gender use here is male. I would have thought it was the opposite. Also, interesting that Instagram has the largest average order value.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!