Selecting the right tools to use in your content marketing program can be overwhelming. So, first things first: what type of tools do you need, exactly?

An infographic by influencer marketing and custom-content platform Izea explores the differences between two types of content marketing tools: marketplaces and platforms. The infographic defines each:

  • A marketplace is a shoppable online network of freelance content creators.
  • A platform is a holistic software approach to content marketing.

The graphic explains the benefits of each, and it also delves into what to look for when selecting one or the other: experience, services, and data.

Finally, it provides five questions to ask before selecting a partner.

Check out the infographic to see which type of tool is right for your content marketing program:


Enter your email address to continue reading

How to Choose a Content Marketing Platform or Marketplace (And What's the Difference?) [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.