It's the holy grail of social media marketing: How do you get users to share content?
Some key takeaways from the graphic include...
Facebook is king. Despite the rise in popularity of channels like LinkedIn and Twitter, Facebook still tops the charts with over 90% of all social sharing taking place on the popular platform.
Infographics dominate. But listicles are not far behind. The number of videos shared isn't (yet) as high other types of content, but the number of videos consumed on social media in general continues to climb.
Emotions count. People share content for all sorts of reasons, such as feeling inspired, angered, amused, or even sad. Sharers like to promote a positive personal identity through shared content, which is a powerful concept to keep in mind when creating your business' social marketing strategy.
To see who is sharing what, when, and why, check out the infographic. Just tap or click to see a larger version.
Continue reading "The Science of Sharing: Who, What, Where, and Why [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- How Including Links in LinkedIn Posts Affects Engagement
- The Benefits of LinkedIn for B2B Marketers [Infographic]
- Five Useful LinkedIn Hashtags for Marketers [Infographic]
- How to Succeed With Video on 6 Popular Social Networks [Infographic]
- How to Make Sure Your Social Media Strategy Succeeds: Take a Cross-Discipline Approach