Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Science of Sharing: Who, What, Where, and Why [Infographic]

by Laura Forer  |  
August 9, 2018
  |  2,103 views

It's the holy grail of social media marketing: How do you get users to share content?

A sharing strategy starts by understanding customer behavior, and an infographic by visual content creation platform Slidely explores who shares what content, and where and why they share it.

Some key takeaways from the graphic include...

Facebook is king. Despite the rise in popularity of channels like LinkedIn and Twitter, Facebook still tops the charts with over 90% of all social sharing taking place on the popular platform.

Infographics dominate. But listicles are not far behind. The number of videos shared isn't (yet) as high other types of content, but the number of videos consumed on social media in general continues to climb.


Emotions count. People share content for all sorts of reasons, such as feeling inspired, angered, amused, or even sad. Sharers like to promote a positive personal identity through shared content, which is a powerful concept to keep in mind when creating your business' social marketing strategy.

To see who is sharing what, when, and why, check out the infographic. Just tap or click to see a larger version.

 


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Alison Fri Aug 10, 2018 via web

    Thanks for the great content! Not only is video continuing to grow, but for the moment at least, infographics still reign supreme, which is why they remain one of the most valuable forms of marketing content available.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!