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It's the holy grail of social media marketing: How do you get users to share content?

A sharing strategy starts by understanding customer behavior, and an infographic by visual content creation platform Slidely explores who shares what content, and where and why they share it.

Some key takeaways from the graphic include...

Facebook is king. Despite the rise in popularity of channels like LinkedIn and Twitter, Facebook still tops the charts with over 90% of all social sharing taking place on the popular platform.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.