Instagram has the potential to expand awareness of your brand—but it also has the potential to cost a lot of money.

The good news is that it doesn't have to do the latter to achieve the former.

The team at e-commerce platform X-Cart created an infographic that explains how Instagram is growing quickly and how marketers can work with influencers on the social channel.

And, no, you don't need to fork out half a million dollars to secure a celebrity endorsement. The infographic explains that advocates and other smaller influencers offer big opportunities for brands to reach target audiences, and they cost a lot less than the bigger influencers and celebrities.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.