Today, a social media strategy is crucial for most businesses—especially since there are nearly 3 billion social media users around the world.

For many small business owners, Instagram seems an obvious choice, considering how well the image-based platform lends itself to brand-building—as well as promotions. But you need to define objectives and key success metrics to ensure a healthy return on investment.

And, of course, you need to set up a killer profile—then follow some best-practices to engage users and get your message out.

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ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh