Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads.
A well planned content marketing strategy—incorporating whitepapers, blogs, social posts, infographics, videos, etc.—is critical for reaching and leaving an impact on your target audience. If done correctly.
What does "correctly" mean? Fully 90% of top-performing B2B content marketers put the audience's informational needs first (as opposed to focusing on salesy copy), according to the most recent B2B content marketing benchmark study from MarketingProfs and Content Marketing Institute.
How do content marketers get their content out to their audiences? The top 3 organic (free) content distribution channels B2B marketers use are social media (91%), their organization’s website/blog (89%), and email (87%).
Moreover, fully 84% of B2B marketers use paid distribution channels for content marketing purposes; among that group, 72% use paid social media/promoted posts.
Those stats are among the many more from the MarketingProfs and CMI research that are highlighted in the following infographic compiled by marketing technology company Grazitti Interactive:
You may like these other MarketingProfs articles related to Content:
- How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
- Five Serious Content Marketing Mistakes You Need to Avoid
- Your First New Content Marketing Tool for 2023 Should Be Your Sales Team
- How to Create a B2B Marketing Podcast in 2023—And Why You Should
- Eight Graphic Design Trends That Will Dominate 2023 [Infographic]
- A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]