What are the keys to creating a successful email campaign?

According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.

From there, it is necessary to guide the reading flow.

Finally, you need to funnel the reader to the crux of your campaign.

The infographic (below) provides best-practices for each of those steps, including advice for creating email templates and ensuring that campaigns are accessible.

Check out the infographic:

Email design best-practices infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji