A primary goal of content marketing is to generate leads so that you can close new business. But to achieve that goal, companies can't just push out content and merely hope it converts. The content has to have sound strategy behind it.

In this webinar, you'll see how three components of a website audit can inform your creation of intentional content—and generate leads.

Join us to learn:

• What content audits, keyword audits, and technical website audits are
• How those audits work together to inform your content strategy
• How to apply what you learn from those audits to generate leads and close new business