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Every e-commerce click is driven by human emotions, instincts, and perceptions.

So, how can businesses leverage human psychology to drive success?

An infographic (below) from Grazitti Interactive covers the areas of psychology that can help marketers.

Specifically, the piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

Check out the infographic:

How to use consumer psychology in e-commerce 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji