With so many key performance indicators (KPIs) to choose among, which ones should marketers be focused on?

An infographic (below) from Hurree explores some of the major KPIs that you should be tracking.

Specifically, it looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

The piece explores what each KPI shows, how it is calculated, and why it matters for marketers.