A full 79% of B2B marketers say influencer marketing will grow in importance for their business over the next 12 months.

That's according to a report from Top Rank Marketing, which was based on data from a survey of marketers at leading B2B brands.

An infographic (below) summarizes key findings from the report.

It covers broad trends in B2B influencer marketing and looks at how the industry is changing.

Check out the infographic:

15+ ways the B2B marketing influencer industry is changing 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji