The death of email has been greatly exaggerated. Businesses rely on email for vendor interactions, sales conversations, and staying in contact with their audience. Which is why email marketing isn't going anywhere.

But effectively connecting with your audience requires more finesse than just rounding up an address list and hitting the send button.

To succeed in email marketing you need to consider many factors: subject lines, open rates, copy, CTAs, tech, and more. Improving any one of these can impact your results. Improving them all can transform your business.

After 13 years in email marketing, Jay Schwedelson knows what works and what doesn't—and he has the data to prove it. Join Jay for The Real Truth About Email Marketing Master Class and breathe new life into your emails.

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The Real Truth About Email Marketing

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ABOUT THE AUTHOR

image of Jay Schwedelson

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.