Content Marketing Friday Forum

In this session, Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust, and cofounder of The Creative Kitchen, will take you through content's important role in supporting your business claims.

She'll show you the kinds of marketing and business claims that need the most proof and how to identify claims in need of evidence wherever your brand appears and where you communicate with your audience.

You'll learn:

How your content can build trust with your audience
The types of marketing claims that need the most evidence
How to audit your content for trust-building opportunities

SPEAKER

Melanie Deziel
Speaker, Author, and Co-Founder of The Convoy
@mdeziel

Melanie is a keynote speaker, award-winning branded content creator, co-founder of The Creator Kitchen, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust.

497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing Is Changing SEO

TIME: 12:30pm–1:00pm LENGTH: 30 minutes

Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. What would it look like if guesswork was no longer a factor in SEO and everything that goes into it?

Join Ryan Brock for a first-ever look at how they eliminated the guesswork and won 497 first-page rankings in mere weeks on one of the most competitive topics. You'll also hear how they're driving these results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.

You'll learn:

How to choose a Pillar topic and know exactly what content to create
Launch a proven Pillar Strategy that earns legitimate rankings faster than ever before
Increase organic traffic exponentially in a matter of weeks—not months or years

SPEAKER

Ryan Brock
Chief Solution Officer, DemandJump
@demandjump

As Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.

Content Hacking 101: Strategies to Skyrocket Content Reach, and Engagements

TIME: 1:15pm–2:00pm LENGTH: 45 minutes

This session will explore a range of powerful content hacks to help you increase your brand's reach, boost awareness, and generate more engagement.

From email marketing to social media marketing and beyond, you'll learn techniques and tactics that'll give you maximum impact with minimal effort.

No matter what the size your business, this session will give you tools, insights, and inspiration you need to take your content to the next level.

You'll learn:

How algorithms impact your content reach
The most effective marketing channels for your business
How to craft compelling messaging that resonates with your audience

SPEAKER

Juntae DeLane
Founder & Chief Strategist, Digital Delane
@JuntaeDeLane

Juntae is the founder and chief strategist at digital agency Digital Delane and the founder of Digital Branding Institute. He's often named a top social media and content marketing Influencer and speaks around the world about digital branding.

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