Master Classes

Email is one of the most stable marketing platforms: everyone has email and no one can take away your list. Discover how to squeeze higher delivery rates, opens, and clicks with these tried-and-true adjustments to your subject lines, copy, and even technology.

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COMMUNICATIONS

Using Research for Content and Thought Leadership

with Michele Linn

To build brand authority, you must know what truly matters to your customers. Enter survey-based research. It's your ticket to truly valuable content your audience will crave—the cornerstone content you need to build brand authority and serve up awesome assets.

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CUSTOMER EXPERIENCE

Customer Journey Maps for Marketers

with Jeannie Walters

Your customers' expectations are higher than ever. Customer Journey Maps help you understand what brought them to you, what motivates them, and how your organization can address their desires and hesitations with empathy and understanding.

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DEMAND GENERATION

The Secret to My (Demand Gen) Success

with Kenda Macdonald

Anticipate your prospects' desires with the psychology of buyer behavior. Soon your automation tools will engage your prospects with relevant marketing content, leading them step-by-step with campaigns that move them from curious to customers.

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MEASUREMENT AND ANALYTICS

A Field Guide to Financial Goal Setting and Measurement

with Samantha Stone

Develop the financial acumen and measurement skills needed to make smarter business decisions, move your business forward, and communicate marketing's greater impact to your CFO and management team—while proving your value along the way.

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STRATEGY

Marketing Strategy: Finding a Sustainable, Differential Advantage

with Allen Weiss

Move beyond panic marketing and tactical calendars with an agile, strategic marketing plan! A true strategic plan causes you to move beyond this quarter's revenue goals and think critically about your brand and the lifecycle of your product.

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