Do your nurture campaigns pack converting power—or lack it? How far can you push your nurture campaigns? And what should you do with the leads that don't convert?

Quality, ongoing lead nurturing is the cornerstone of robust demand generation. Yet too often, businesses fail to nurture their leads, losing the trust and goodwill they started with.

But not you! In this session, we'll adapt your nurture campaigns to cascade off of one another. These recurring interactions lead to higher conversion rates and help you learn more about your audience.

In this session, you'll learn about:

• How to create a nurture campaign with ongoing lead magnets
• Why daisy chaining is effective and how to use it
• Buyer stage planning—when to nurture, when to follow up
• Planning your own nurture cascades (workbook exercise)

Join Kenda Macdonald for all four sessions of this live, interactive Score, Plan, Convert: Demand Generation Working Webinar Series. Be sure to register for each webinar individually.

Please be ready with your webcam, mic, and workbook so you can participate in class activities.