Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers.

Using GDN, businesses can reach a wide range of different audiences across the internet with display advertising.

An infographic (below) from Brafton covers how to make the most of the Google Display Network.

Specifically, it provides five best-practices to follow in order to ensure your GDN campaigns achieve the highest possible return on investment.

Check out the infographic:

5 Google Display Network best-practices 

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Five Google Display Network Best-Practices [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji