Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers.

Using GDN, businesses can reach a wide range of different audiences across the internet with display advertising.

An infographic (below) from Brafton covers how to make the most of the Google Display Network.

Specifically, it provides five best-practices to follow in order to ensure your GDN campaigns achieve the highest possible return on investment.