Being funny is good, right?

Sometimes it is. Humor in marketing can grab attention and make your brand memorable.

But there are also downsides to looking for laughs. If your jokes fall flat, you can offend and annoy audiences.

An infographic (below) from Media Update looks at the pros and cons for marketers of using humor (or "humour", as the South African publication spells it).

Check out the infographic:

Humor in marketing pros and cons infographic 

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The Pros and Cons of Using Humor in Marketing [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji