Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

Sponsored by Allego

Marketers are often asked to create Sales-supporting content. Yet up to 70% of that content goes unused.

It's not enough for your content to be valuable. Your sellers have to have a need for that specific content. And they have to be able to access it at just the right time.

Discover how a research-backed formula gets your sellers to use your content, creates a better buyer experience, and closes more deals.

You'll learn:

How different sales roles use your content in the real world
How to put the right content into action at the right time, every time
The most effective way to use Digital Sales Rooms to engage both sellers and buyers with your content

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Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content

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ABOUT THE SPONSOR

Deniz Olcay, VP of Marketing at Allego, is intimately familiar with the challenges of selling virtually. He managed a portfolio representing over $650M in annual revenue at D&B, and he was directly responsible for creating sales learning programs at the RAIN Group.

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