Some 62% of people say they would not use a business if they found incorrect information about it online.

That's according to a survey conducted by BrightLocal of a representative sample of 1,138 Americans. Respondents were asked about how they interact with local/small business listings online.

An infographic (below) covers key findings from the research.

It looks at which types of incorrect business information people tend to encounter online and how much of a problem fake business listings are.