Goodbye, 2023—and hello, 2024! It's time to celebrate your successes, learn from your struggles, and apply your hard-won knowledge in the new year. Because, if you're like most marketers, you're under intense pressure to do more with less.
In this session, you'll explore the big trends that will be impacting B2B marketers in 2024—and how to take advantage of them so you can indeed "do more with less."
You'll learn how to:
- Lean into B2B e-commerce on your website for an added revenue stream—even for enterprise sales
- Unlock your best personalization engine (hint: it's not technology)
- Examine shifts in buyer behavior and ways to respond quickly so you can address today's shifting market expectations
SPEAKER
- Samantha Stone
- Founder, Unleash Possible
- @samanthastone
Samantha is a B2B strategist who helps bridge the gap between buyers, sellers, and marketing, and the author of Unleash Possible: A Marketing Playbook That Drives Sales. When she isn't consulting with high-growth companies, Samantha is raising four children with her husband, David.
