A new year brings new email trends! That's especially true following an eventful year of AI updates, BIMI advancements, Apple's Link Tracking Protection, and record email volumes.

Are you prepared for a brand-new set of email marketing challenges in 2024?

Join Guy Hanson for this essential session on the emerging email trends of 2024—and how to prepare for the future of deliverability and more.

You will learn how to:

• Keep up with AI's growing role in email marketing
• Stay compliant with new sender requirements by Gmail and Yahoo
• Balance emerging must-have email technologies with new legal guidelines

---

SPEAKER

• Guy Hanson
• VP of Customer Engagement, Validity
• @TrustValidity

Guy, VP of customer engagement at Validity, has worked with global businesses to improve their email delivery, engagement, and revenue for over 20 years. Known as an email and data thought leader, he shares his passion through insightful commentary.

Getting leads is the first hurdle in sales and marketing… but nurturing and converting them is a challenge in and of itself. We know that new leads come with varying needs and requirements, yet many marketers fall short in the nurturing stage because they typically treat all leads the same.

Adeola Sole will cover strategic ways to enhance your lead nurture campaigns and journeys. She will also review a global ticketing platform's case study on using email to increase SQL numbers.

You will learn how to:

• Segment your audience in different ways to increase response
• Convert leads to SQLs through email nurture campaigns
• Optimize your nurture strategies based on case study examples

---

SPEAKER

• Adeola Sole
• Founder, Strategy CRM

Adeola, the founder of Strategy CRM, is an email strategist, CRM consultant, and international speaker with over a dozen years of experience in managing complex email marketing campaigns. She applies her deep knowledge of email and lead nurture to increase retention rates and ROI.