Meet the expectations of today's digital-first prospects through the power of video!
Video content is a great way to stand out and earn attention. And its greatest value is its ability to teach audiences and create clarity throughout the buying journey.
In a world where buyers increasingly prefer on-demand content to self-educate, video is the sales rep that never sleeps.
In this session, Tyler Lessard, author of The Visual Sale and founder of Outside-In Marketing, shows you the hidden superpowers of video content to accelerate your lead conversion and demand gen efforts.
Join Tyler to discover video marketing's ability to:
- Boost engagement and conversion on your website and in email
- Tell customer stories that move the sales needle
- Enable your sales team to convert more pipeline
SPEAKER
- Tyler Lessard
- Video Marketing Strategist and Author of The Visual Sale
- @tylerlessard
Tyler is a co-author of The Visual Sale and a believer in the power of being helpful and human. During his time as VP Marketing at Vidyard, Tyler immersed himself in the worlds of video marketing, video selling, content marketing, and CX. He's been recognized by Demand Gen Report as a top B2B Buyer-Centric marketer.
