Sponsored by Oktopost

Here's the truth: B2B buyers are people. (Shocking, right?) They don't want to be sold to—they want to be helped.

Employee advocacy isn't about asking employees to spam their networks with generic posts. It's about empowering them to share meaningful content, amplify your brand's voice, and build genuine connections with your audience.

Let's make B2B social less boring and turn your team into your biggest marketing asset to drive engagement and measurable results.

You'll learn:

  • How Celonis built a winning employee advocacy program that connects brand awareness to business impact
  • What types of content inspire employees to share, build credibility, and generate meaningful engagement
  • Tips from a LinkedIn expert on how to position employees as industry thought leaders to humanize your brand

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How Employee Advocacy Brings the Human Back to B2B

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ABOUT THE SPONSOR

image of Alina Dallal

Alina Dallal is the content marketing manager at Oktopost. She leads and manages the company's employee advocacy program, trains employees on best social media practices, and helps her revenue team spark meaningful conversations through social selling.

image of Chris Sheen

Chris Sheen, a two-time SaaS CMO (at SaleCycle and Sideways 6), now leads the social media team at Celonis. He is passionate about pushing the boundaries of what’s "expected" in B2B and showing that it's not just consumer brands that have all the fun!

image of Aneta Francis

Aneta Francis is lead client solutions manager for global strategic accounts at LinkedIn. She drives client growth through data-driven insights, tailored business plans, and cross-functional collaboration while championing LinkedIn's measurement and AI-driven solutions.