In today's modern digital advertising landscape, measuring the incremental impact of your marketing spend remains a challenge. And traditional methods, such as econometric models or geo-tests, often lack precision when connecting campaigns to key performance metrics.
Indeed, using Snowflake Data Clean Rooms, chose an innovative approach to experiment with its marketing and advertising while preserving user privacy and maximizing transparency.
Join leaders from Indeed and Snowflake to explore:
- How to design experiments that measure digital advertising effectiveness across multiple publishers
- How internal alignment at your company helps you execute effective data clean room experiments
- How diverse publisher data creates challenges—and how you can navigate those complexities
- How Snowflake Data Clean Rooms help overcome hurdles to deliver accurate, actionable insights
