Imagine a world where your marketing lifecycle is completely in sync with your technology and workflows, working together in beautiful harmony.

Less stress. More marketing success. And it all starts with your martech stack.

In this session, you'll gain ever-elusive knowledge on how to create more content and not feel overwhelmed as you scale your marketing programs—without adding more resources. Making the small changes you'll learn about will have a massive impact on your marketing success.

Join us to discover how to:

• Bring harmony to your martech stack and workflows to make your content lifecycle always run smoothly
• Reimagine your existing martech stack to get better results out of your existing technology
• Get more bang for your content buck with small workflow changes that have an outsized impact

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SPEAKER

• Ariana Keil
• Sr. Growth Marketing Manager
• Canto

Ariana is the Sr. growth marketing manager for Canto. With a background in B2B sales and marketing, she has a passion for GTM strategies that holistically target the entire buyer's journey. Ariana believes in the power of content to drive engagement and build brand equity.

It seems counterintuitive... but by producing content, are marketers failing to communicate with clients—and missing the mark on what the C-suite wants most?

The C-suite understands A.R.T.: Awareness, Revenue, and Trust.

Does your brand's content deliver on this cute acronym, or does it fall apart when marketing meets the real world? And, with the rise of generative AI, is content marketing still relevant?

In this session, Ian Truscott gives practical advice on communicating with clients—and (crucially) selling stuff—by creating A.R.T. with your content.

Join this inspirational and practical session to discover:

• What A.R.T. really means and how your content can create A.R.T. that sells
• Successful tactics for ARTful content marketing that meets C-suite expectations
• How AI impacts content marketing: can you create A.R.T. with AI?

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SPEAKER

• Ian Truscott
• Founder
• Rockstar CMO

Ian is a four-time CMO and trusted adviser to B2B tech companies, drawing on the knowledge he gained as a techie, product manager, and CTO before switching to consulting, analyst, and senior agency roles. Ian believes that marketers must create A.R.T. (Awareness, Revenue, and Trust).