Sponsored by Notified

You don't need to overhaul your content strategy to get AI visibility.

But you do need to know how brands are discovered, evaluated, and trusted by AI answer engines, and the mix of signals they pull from.

In this practical, hype-free session, our panel will show you how to build a connected, AI-ready content ecosystem that's manageable, measurable, and aligned with the team and budget you already have.

Learn how to:

  • Build an AI-optimized strategy without starting from scratch
  • Focus on the content formats that most influence AI visibility
  • Align marketing and PR to strengthen authority and discoverability

You'll get real examples, simple workflow shifts, and ways to apply proven principles like the SOAR Content Framework™ without adding complexity.


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How to Build an AI-Optimized Content Strategy (Without the Overwhelm!)

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ABOUT THE SPONSOR

image of Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, author of Spin Sucks (the book), and co-author of Marketing in the Round. She's the creator of the PESO Model® and PESO certification. Gini has run and grown an agency for the past 19 years.

image of Lisa Davis

Lisa Davis is Vice President of Marketing at Notified, where she leads growth marketing initiatives. With more than 20 years of experience in B2B communications, her leadership delivers measurable value through demand generation and digital campaigns.

image of Noah Greenberg

Noah Greenberg is CEO of Stacker, a two-time Inc. 5000 award winner. Under his leadership, Stacker built a new model for earned reach by integrating brands' high-quality editorial content with a vetted network of trusted news publishers. In 2018, Noah was named to Forbes' 30 Under 30 Media list.