Which types of content are brands requesting most often from influencers? Which kinds of content are delivering the most engagement? How much do influencer engagements tend to cost on different social platforms?

To find out, researchers at Collabstr analyzed data from more than 21,000 collaborations that occurred in 2025.

An infographic (below) covers key findings from the research.

It looks at the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different platforms.