Why do businesses launch branded podcasts? What benefits do they achieve? What challenges do they face?
To find out, researchers at Adobe surveyed 903 business owners in April 2025.
An infographic (below) covers key findings from the research.
It looks at the motivations, benefits, and challenges of branded podcasts, and also explores why some business owners have held off on launching their own.
Check out the infographic:
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Benefits and Challenges of Branded Podcasts [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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