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MarketingProfs Member

Prugh Roeser

About me

  • Biography:
    Founded THE DEVEREUX GROUP (TDG) in 1986 as a strategic marketing company which brings a bottom-line focus to online and offline marketing activities to create results-driven programs.

    Most recently, developed LeadMaker(R) -- a Web-based lead management, nurturing and qualification system -- to bridge marketing and sales by preparing raw leads for Sales follow-up.

    Also developed and managed marketing programs in a number of fields: PC software, retail sales, financial services, petroleum retailing.

    Among present and former clients are AccuData, Allaire, American Express, ATG, Candle Corporation, CCA, Core Security Technologies, Datawatch Corporation, Digital Lumens, Groove Networks, Gulf Oil, Kaspersky Lab, Kofax, Lotus Development, MagiQ Technologies, MediaMap, Perseus Development, Progress Software, Rowenta, Vovici.

    Lead management and nurturing
    Direct response
    Strategic marketing consulting
    Marketing project management
    Loyalty marketing programs
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