Question
Topic: Branding
Capitalization Standards For Brand Style Guide
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We currently follow AP Stylebook guidelines, but are at a loss when it comes to how we should capitalize product names, and more importantly, what should be considered a product.
My company provides blogs and discussion groups. We consider them to be our products, and capitalize them accordingly; for example "XYZ Blogs" and "XYZ Discussion Groups." There are multiple categories of blogs and discussion groups, and we have been capitalizing the categories as well; for example "XYZ Automotive Blogs" and "XYZ Automotive Discussion Groups."
Questions:
1. Only our company name, XYZ, is trademarked. Should this be the only thing that we capitalize?
2. When a common noun, like "Discussion Groups" is part of a product description, should it be capitalized?
3. Is there a style guide that provides more in-depth information on capitalization standards other than AP?
4. Who is the ultimate authority on capitalization? Is this purely a grammar issue, or legal as well?
Thanks,
John Yuma