Know-How Exchange : Taglines/Names

Hi,

Developing a name for your company/ business or product is crucial in brand building. It's not a process to take lightly, nor is it wise to rush to a decision because letterhead needs to be printed or the website is ready to launch. There are several tips to help you successfully develop a brand name. They are:

1. Don't describe—distinguish. The biggest mistake ompanies make is being too descriptive with their names. A name should not attempt to simply describe; it should have the ability to suggest the essence (the unique characteristics) of your company. To be effective, a name must have brand potential. A name that is narrow or too descriptive does not have the depth or dimension to become an effective brand.

2. If it's comfortable—forget it. Everyone else will. The most successful names over the long-term are often those that are initially the most controversial (think Google, Yahoo). When you select a name, you are looking for something to punch through the marketplace clutter, not add to it. Overtly literal meanings can sometimes limit growth and show a lack of company creativity.

3. Keep it brief. One word brands are most effective.Lengthy, multiple word names lead to truncation. When people abbreviate your name, you lose control over your brand.

4. It's about strategy, not emotion and politics. Many clients are surprised that selecting a name is such an emotionally charged decision. Naming decisions are fraught with politics, turf issues, and individual preferences. Stick to the strategy and do not allow the lowest common denominator solution.

5. Always be prepared for leaks. It is very difficult to keep a new name a secret. At the beginning of the naming process, prepare your press release and press kit in the event of a leak.

6. Don't expect unanimity. In the first few weeks following introduction, there is often a lot of discussion and publicity about a new name. Familiarity breeds comfort. As people become more familiar with the name, they will become more comfortable with it.

7. CEO involvement is key. Because selecting and adopting a new name is a highly emotional and political decision, you will not succeed without support from the top. Be sure that you have buy-in from the "C-Suites" in the beginning and that you keep them on board throughout the process.

8. Make room for expansion. The name should not be so narrow that it will create problems in future.

Go through the following articles as well:
1. https://www.brandchannel.com/brand_speak.asp?bs_id=122
2. https://www.powerhomebiz.com/vol3/name.htm
3. https://www.findarticles.com/p/articles/mi_m0DTI/is_10_27/ai_56640012

As i have mentioned in Point 8 - Make room for expansion, it is apt to use services and interiors in the name as you might branch out.

Try the following names:
1. Serving you interiors better
2. Assiting and enhancing your interiors
3. Inner beauty at your doorstep
4. Intimate interiors with superb service
5. Serving inside beauty
6. Core engineering (understanding your interiors)

Hope this will help.

Devinci Co. - Painting and all....
takes advantage of the hugely popular book

VanGo Painting & Service - We're all ears
takes advantage of mr V's propinsity for ear chopping

Hi,

"The ColorfulOnes"

Regards,

W

The Paint Gallery
Paint Gallery & Interiors