Question

Topic: Branding

How And Where To Market A T-shirt Brand Name.

Posted by Anonymous on 11/20/2006 at 3:45 AM ET 250 Points
Six months ago I decided that I was going to start a t-shirt business.I am going to create a Brand name for my screen printed t-shirts.I took close to 60% of my 401k to start this business.My dilemma is,Where and how to market this new product to the consumers.What would be the most cost effective way to accomplish this.Also,If you have any advice on how to be successful in the t-shirt name branding.

tks
D.T
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RESPONSES

  • Posted on 11/20/2006 at 4:29 AM Accepted
    Wow, impulse760. Talk about impluses.

    Before you spend your retirement money, please do some marketing research and draw up a business plan. Take a look at www.mplans.com for some examples. And please start looking for a marketing agency with experience in the fashion business.

    I worked in fashion for many years and I can assure you that it is cut-throat. Unless you are going to create an online business, you will have to do battle with distribution. Are you in the US? If so, there could be a merchandise mart near you where you could get yourself a showroom and/or where you could participate in a few sportswear shows.

    However, you are not alone. Just a few years ago, a young Italian guy named Matteo Cambi decided to create a t-shirt with a daisy on it. His Guru brand sold 200 000 tshirts in just one year. Now it has become a fashion brand distributing all over Europe.
    https://www.guru.it/

    Hope this is some food for thought. Good luck.
  • Posted by Harry Hallman on 11/20/2006 at 8:03 AM Member
    I assume to get the most distribution you will sell to retailers. For most part you need to let them see the shirts. There are many apparel shows where you can take space and show your line and take orders.

    Which are best for you depends on who your customer target is. Check out the web sites of these shows to see what I am talking about. www.trafiktradeshow.com and show.magiconline.com. Also like Ricky said local marts might be helpful and a web site is essential. I would sell direct as well.

    Harry
  • Posted on 11/20/2006 at 8:43 AM Member
    . . . please also take a look at this thread about starting a fashion label:
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=7295#47286
  • Posted on 11/20/2006 at 1:03 PM Accepted
    I do not know if you are planning on just a local market or larger, but if you are considering a larger market then the internet is definitely the way to go.

    Bill Gates said "There will be two types of businesses in the future. Those on the internet and those out of business."

    I am not an expert on introducing a product into the marketplace, but an idea for keeping the customers you gain as well as building loyalty and getting them to spread the word to their friends, is through permission-based e-mail. If you have a website (or will have) find a way to gain their e-mail address. That way you can drip email on them from time to time to keep them in the know.

    One thing you have to be sure of when you do e-marketing is that it has to be 100% permission-based. You have to let the people know up front that you will be sending them e-mails with updates and special offers. That way they do not unsubscribe. And don't bomb them constantly with e-mail. Once or twice a month is plenty.

    There are companies that specialize in e-marketing that are extremely affordable and will handle all of the e-mailing for you so you can focus on your business. Here is an example of a company that can do that: [URL deleted by staff]
  • Posted on 11/22/2006 at 4:28 AM Accepted
    I can give you 2 successful case studies- 2 organisations that succeeded against branded players in the t shirt business.
    Tantra is India's answer to 'Just Do It'. It's not a brand, it's an 'anti-brand'. A non-stop soap opera which encapsulates a 5000-year old culture and makes it buzz and sizzle for today's generation.
    Check out this link:
    https://www.tantrauniverse.com/

    Also https://www.peopletree.co.uk/about.php

    The experts have already told you about the need for a proper business plan- there is no underestimating the need for this but decide on your product- create that first. Pilot it, test it, improve it. Once you have a good product- then look about the best way of mktg it.
  • Posted on 10/29/2012 at 8:18 AM Member
    I think the best way to market your t-shirts will putting your t-shirts in some marketplace where people can see a collection. Most of the t-shirt manufacturers you this to make their brands popular among customers. I would suggest you to checkout https://www.koolkart.com/clothing/women/tshirt to see the range of retailers they have another one is shopo. threadless etc.

    Thanks
    Garima
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